An opt-in is an optional step but one that will greatly improve your email sign up rate, especially if it is something that your readers love and can get their hands on for free.
An opt-in is an incentive that you develop and give away to your subscribers when they join your email newsletter list. If you create something that it enticing to your readers, you will greatly drive up your email subscriptions.
Let’s explore a little more about how you can create an opt-in that your readers will love.
What you want to do is offer your readers something that:
+ Solves a problem they are facing
+ Inspires them, gives them ideas, helps them brainstorm
+ This can be in the form of a digital product (which is the most common), such as a short eBook, a workbook, a day planner, a calendar, desktop wallpaper, manifesto, checklists or exclusive discounts off your products if they are a subscriber. Some other ideas are a video, or audio recording.
An opt-in is an opportunity for you to:
+ Be generous with your offering
+ Show your readers your area of expertise
+ Give your readers an insight into what kind of information and resources they will find on your blog
+ Create something incredibly handy that is shared around and promoted
+ Increase sign-ups without hassling people because you are offering them something they need
How to come up with an opt-in idea:
Here are a few questions you can ask yourself to help work out what kind of opt-in your readers would respond to –
- What is one main question your readers ask you?
- What is the most popular type of content on your blog?
- What is the main problem you are trying to solve or help your readers with?
- What kind of posts on your blog get the biggest response and engagement from your readers?
Here are some great examples of email opt-in offerings that you can glean some ideas from. I have collected a variety from different types of bloggers who offer different styles of opt-ins as every opt-in will be unique to your readers and purpose –
Melissa Ambrosini – Melissa offers a free audio for subscribers. “Just as a special thank you for visiting my site and completing this questionnaire, here’s a Manifestation Meditation I have created especially for you to help YOU take your life to the next level.”
Betty Means Business – Kate offers a free eBook with a clear value assigned to it of $29.97 – “an eBook that shares with you word-for-word scripts to use to explain what you do, ask for referrals and ask for testimonials like a pro!”
Story of Telling – Bernadette offers a free workbook for entrepreneurs “Unlock the value in your story now – Get the free 20 questions to ask before launching your idea workbook.”
The Freelance to Freedom Project – Leah offer a free eBook about own personal journey to becoming a freelancer. “Sign up and receive an eBook that delves into the 5 steps I took to go from last corporate day to a month of 5K.”
Danielle Laporte – Danielle offers regular content for her subscribers once they sign up. “Sign up for weekly sermons, daily #truthbombs or a monthly roundup of all the love.”
Adventuring Home – Meg offers subscribers a manifesto style download. “Subscribe today to receive my beautifully crafted Love Notes, plus receive a FREE copy of the Adventuring Home Pledge, a gorgeous daily reminder to play big despite fear and create that juicy, spirited and authentic existence your soul has been craving.
Do What You Love – Beth offers a free resume workbook to subscribers. “Create the ultimate resume with our free Real Wild Bio guide.”
What do all these opt-ins have in common?
+ They are all tailored to the needs of their niche readers
+ They are all well designed and generous in content
+ They are easy to receive – signup and download instantly
+ They are all free of charge but full of love and effort
Creating your opt-in
Once you have brainstormed an offering that you know your readers will love there are a number of ways you can bring your creation to life.
If you want an amazing looking product you can contact a graphic designer and have it professionally designed. If you want a more professional appearance go down this road, you won’t regret it as people will see that you have invested in them and they will thank you for it later by hopefully becoming loyal readers.
If you are not in a position to spend that kind of money right now, DIY is the way to go. There are some fantastic programs you can get your hands on for free or more advanced programs that will set you back a little but are well worth the investment and many tutorials to guide you along the way.
You can create many types of digital products in Microsoft Word, PicMonkey, Photoshop Elements, Photoshop, InDesign, and Canva. If you want to design an infographic, check outPiktochart, Infogr.am, Visual.ly, and Easel.ly that are all online design applications. Search Pinterest, Google and YouTube for tutorials and start creating!
- If you have your email newsletter set up, jump in and start brainstorming ideas for an opt-in.
- Coming up with an idea is step one, you could even ask your readers and throw out a few ideas and see what they prefer. Step two is bringing your opt-in to life which can take a little longer so work on cementing your idea this week and move onto creating once you are happy with your idea and pretty confident it’s one that will be received well.
Have a question – jump into the comments below and ask away.
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