If you are serious about growing your website to the next level, you should never neglect SEO. Organic traffic can be one of your greatest and most stable sources of new visitors. Contrary to popular belief, SEO doesn’t mean free traffic. Achieving good positions and high rankings is usually the result of months or years of hard work and big investment on content, link building campaigns, and on-page optimisation.
Below I will show you five essential SEO tools and plugins you should be using to grow your organic traffic. Some of these tools might be lesser known, but they are better than other popular ones, and best of all, they are more affordable. Some of them are even free.
Monitor Backlinks is the perfect tool to help you supervise your website’s backlinks. With this tool, you can easily determine the quality of your backlinks using the many filters available.
Monitor Backlinks also has a useful feature called SEO Autodiscover which automatically crawls the web to determine when your website gets or loses backlinks. Once any of your backlinks status changes, you’ll see this in the dashboard, and also be informed by email. While doing SEO, you have to do your best to keep your best backlinks and make sure they will last. Knowing who links to your website can also protect you business reputation and stay away from negative SEO attacks.
Other popular features include a keyword ranking tracker and a competitor’s spying tool. For each domain you connect to Monitor Backlinks, you can select up to four competitors and spy on their link building campaigns. You can use this information to your advantage by replicating competitor’s best backlinks and outranking them in Google.
2 / ScreamingFrog
ScreamingFrog is fundamentally different than Monitor Backlinks. It’s a downloadable tool that crawls your website to give you a full diagnose of the technical issues found.
ScreamingFrog looks for duplicate titles, meta descriptions or keywords issues and warns you what should be fixed, making it the perfect tool for on-page SEO. A more advanced marketer can also analyse canonical aspects of the website.
3 / SemRush
SemRush is a more common and more complex SEO tool that can give you a tremendous amount of information about your website and your competition.
One of the most useful features of SemRush is analyzing what keywords are driving the most traffic for your competitors. You can sort these keywords by their search volume and find new ideas for your content marketing campaigns. A quick tip would be to cover the most important keywords for all your competitors and write even better content than what they have published on their site.
SemRush also provides backlinks analysis but the information is given only on demand, and not automatically.
As you advance with SEO, it’s best to install some extensions to help you quickly decide if a website is good or bad and if it’s worth the time getting a link from it. One of the best extensions is called SEO Site Tools, and it’s only available for Chrome at the moment. If you are using Mozilla or Safari, there are other alternatives.
To use the extension, you’ll first have to install it and then whenever you are on a website you want to get more insights about, click on the plugin button. You’ll quickly get to see the domain and page authority, MozRank, the number of indexed pages in Google and an Alexa data graph. Analyzing this data should make you understand that value of a website in just a few seconds. If a website has good metrics, it would be nice if you could get a backlink from it, otherwise, don’t waste your time.
When doing research for your link building campaigns, it’s best to have all the information at hand and save as much time as possible. As you probably already know, dofollow backlinks are the type of links Google considers and nofollow links will not help you with SEO. Hence why you should mainly focus on getting dofollow backlinks if you want to improve your organic traffic.
To quickly determine if a website links out with dofollow or nofollow links to external sites, use the Nofollow extension for Google Chrome.
Nofollow links will be highlighted, just like in the screenshot below.
There are my top 5 SEO tools and plugins I use on a daily basis. All of them help me save time and give me the insights I need right when I want. What are your favorite tools? Are you familiar with any of the SEO tools I have mentioned above?